Why now is the time to Crush It! – Gary Vaynerchuk
Having a Social Media Presence can take all your time and energy… and some more so be prepared to build AND follow a plan!!
If you are starting a new business, then you need to purchase the book Crush It! It is written by Gary Vaynerchuk and should be your bible when it comes to starting a business built around social media. Purchasing the audio book provides an added benefit where you can hear the passion directly from Mr. Vaynerchuk himself – and it is catchy!
The #1 rule you need to follow is “promote your service by sharing knowledge, not promoting yourself”. Social media readers are a very specific type of people where they are looking for information to help themselves and that information needs to be free.
If you are not “allowed” to promote your service in social media, then what is the benefit? There are HUGE benefits! Here are a few to consider:
- The more you disseminate knowledge and feedback to others’ comments the more readers will learn to trust your content and thus trust you – you will eventually become known as an “expert” in your field
- Readers will click on your name and will look at your website – and this is where your marketing skills will come into play
- The more you delve into social media, the better you show up in search engines!
Facebook is a social networking website intended to connect friends, family, and business associates. It is the largest of the networking sites. It began as a college networking website and has expanded to include anyone and everyone.
Here are five good reasons why Facebook might be good for your business:
- To manage your reputation
- To recruit talent
- To move up Google rankings
- To promote an event and engage with delegates
- To network and build relationships
Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.
At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long, but don’t let the small size fool you—you can discover a lot in a little space. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, and all in one place.
Twitter connects businesses to customers in real time—and businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influencers. From brand lift to CRM to direct sales, Twitter offers businesses an easy way to reach an engaged audience.
LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
Google Plus allows users to share photos, links and videos with friends, family and acquaintances. The key difference between Google’s offering and similar social networking sites like Facebook and Twitter, is the user’s ability to target their sharing with specific people instead of the default “share with everyone” approach.
Google+ also allows video chat and instant messaging features that allow conversations to be shared with up to ten people at once.
Pinterest is the hot social networking site for 2012. A well kept secret until now, it is exploding. Members of the main demographic group are women but the guys are catching on also. Great way to expose your business to others. Build relationships by thanking those who pin your images and follow your boards.
Your business doesn’t have to be on every social network there is, but you may find Tumblr to be an untapped audience that you shouldn’t be ignoring. Luckily, Tumblr wants businesses to take part. The company tells WebProNews it’s “very encouraging of businesses that want to use Tumblr.”
“We don’t have a standard list of best practices but we love businesses to use Tumblr as an opportunity to engage with their community by actively engaging in other blogs, posting regularly, and following members of Tumblr who might be interested in your brand,” a Tumblr staff member said.
Other Social Media Sites
There are a myriad of other social media sites. If you want to spend a few hours perusing these sites to see if they would suit your service, then click here and have fun!
Okay – now for the final say; immediately sign up for Facebook, LinkedIn and Twitter. Get your unique profiles created today so that you have them readied and waiting for further action.