Home Planning Breadth & Depth the #1 marketing tool in your bag – your website!

the #1 marketing tool in your bag – your website!

Your website is the window that people look through – make sure your curtains are up and the room is clean!

The website is most likely the first place a potential client get’s to when looking for your service. So it had better be good enough to retain their attention and get them interested in purchasing.

Do not try and take a short cut here – the website represents your business and your service. Ensure that you put a lot of effort into the content for your website. Just because you have to have a website, does not mean it needs to cost a lot of money to get up and running AND look professional.

You have many options here and with the myriad of themes and low cost implementation, it should not take too long to have a website up and running.


Front Page Focus

When readers hit your front page for the first time, they have something in mind that they are specifically looking for: make sure that they find it immediately. Your front page must capture your reader’s attention and guide them to their destination.

The front page shows the purpose of the website and basically answers “why” the reader is here. Unless you have a single service, the front page needs to clearly and simply describe how it can help solve the reader’s question, whatever that question may be.

Sidebar Content

The “sidebar” contains common content that you want the reader to see on a consistent basis through out the website. You can position it on the left or right (or both) side of the main content area and it should contain that information you want the user to see all the time:

It is your choice to use 2 sidebars, 1 side bar or none. We recommend I sidebar position to the right. Positioning it to the right allows the user to review the primary information before wandering to the right. The sidebar should contain additional information that serves the purpose of the website (not necessary your service).  Some content ideas could be some of the following:

    • Signup for Newsletter
    • Ask Questions button
    • RSS feeds
    • Blogs
    • Calendar
In general, there should be no navigation links in the sidebar – keep navigation in the menu. The exception is when you decide to have menu navigation as your left sidebar which a good alternative to the header menu.

Supporting Pages

After you have created you home page, spend time on the following pages and be ready to have them created when you launch your website:

    • About Us or Company profile
    • Services or Products (including the pricing)
    • Contact Us

Depending on the website and service you are offering you may have several other pages that need to be added to explain everything. Ensure that you do NOT put too many primary pages on the menu – you want to the reader to easily navigate to the information they need.

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P2R - Planning - Breadth & Depth

About Tom Joe Finnin

IT professional for over 20 years... currently working at a Fortune 100 company for last 15 years. Love to help people help themselves - let me help you create a web presence quickly and efficiently.

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