Camtasia gives you the tools you need to record on-screen activity, edit and enhance your content, and share in high-quality to viewers anywhere.
What this means is that you now have the power to document areas that are hard to describe in text, quickly and easy with software on your desktop! In addition, you can pull in video from your digital camera in integrate real-world with web-world – cyberlicious!
When to use It
Camtasia is COOL!!! Well, at least from an IT perspective. And from a company perspective, check out the 3rd link under “On The Web!” to see actual businesses test driving it.
Camtasia can be used to record any service feature that occurs on your computer, and replay it back for the users in great detail. It allows you to download the video in multiple formats to share online.
In addition, it provides great tools for editing videos (think presentations and product reviews). You can record yourself explaining your service, integrate PowerPoint slides or website navigation and present a cohesive “show” for the user to sit back, watch and learn.
With the editing capabilities, you can easily integrate your logo and colors into the slides and other sections of the video, further cementing your business brand.
How to Publish Videos to the Web
Most company websites are not configured to store a lot of videos. Even though you can definitely load your video into the media directory on your site and link to it, we recommend loading it to “video-friendly” service such as YouTube, orVimeo. One uploaded, you can insert the link into your website! Saves bandwidth from your website server and provides a more optimal experience for your users.
Click How to Upload a Video to YouTube 2012 Faster – Upload Video 101 for video instructions to upload (note that Nick is probably using Camtasia to record that video!!)