The Adobe products are considered by many as industry leading software for picture and text editing. Even though the software costs a lot more than some of their competitors, there is a LOT of support and tutorials and free “stuff” build around Adobe products.
If you are planning on doing your own website, letterhead, presentations etc., then purchasing and learning (and there’s a steep learning curve here) Adobe Photoshop or equivalent is a must.
Photoshop is a digital image editing software. It is used to touch up or manipulate photos for all printed and display media.
If you are new to Photoshop, check Brilliant Adobe Photoshop CS5 Tutorials From 2010.
Photoshop is also know as a “raster” application. Raster images are “pixelated” – the image is made up of individual pixels; the more pixels, the greater the detail. With raster images you want to start off with the most pixels; if you increase the size of an raster image, you will see that image become blurry and will not look good.
Illustrator is a vector graphics software. It allows you to create abstract images for printed and display media.
Check out A beginner’s guide to Adobe Illustrator: get out your pen and pencil for a quick tutorial on how to start using Illustrator.
Illustrator is a “vector” application. This means that when you save the image, you are actually saving a mathematical formula. Since you are not saving pixels, you can scale the image to almost any size and the abstract image retains all edges. Illustrator is the tool of choice when creating logos since you may need your logo re-sized on many media (website, brochures, shirts) without degradation.
This is Adobe’s WYSIWYG (what you see is what you get) website tool. It allows you to create new websites and anything dealing with HTML and/or CSS code. Again, if you are not familiar with these tools, there is a learning curve involved and training is recommended.
For our purposes, we will be using WordPress as our website creator as it is 1000 times simpler!